SEO vs. Social Media – Which Is Better

One of the biggest areas when it comes to online marketing is social media. The effectiveness of social media to Internet businesses has been proven, not only for bloggers, but for e – commerce sites as well. Social media such as Facebook, Google+, Twitter, Linkedin, and the like are making large impact on many practical users on the Internet that are taking the bait. On the other hand, SEO (also known as “Search Engine Optimization”) is another way of marketing your business in a more complicated way compared to that of social media marketing, wherein you just have to create your page and your site to build connection to people in the network.

If you have a new website, first thing you need to do is to optimize each page of your new site in order to boost up your search engine rankings. It is good to hear that Google, Yahoo, and Bing are there to give a lot of attention to those who are into SEO.

In addition, these top three (3) search engines (Google, Yahoo, and Bing) are also focusing on social networking sites because it can also benefit off – page optimization efforts of your site. But, ample limitations of social media marketing are also present, such as not all people in your network are targeted people of your business. Maintenance of social media marketing should always be there without delay. The need of your business to be updated to every change in the social networking landscape is high, which means a little delay to updates of changes your business will also be affected.

Therefore, SEO and Social Media Marketing has their own advantages and limitations by which people in the industry should choose from which of these two would be best applied. The application of these two ways of increasing traffic to your website also depends on the expertise of your human resource present in your company. A little delay of updating each process might affect your business as well.

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